The ReelSonar digital scale with measuring tape is compact and accurate. This digital scale offers high end features at a value price. Measures in both pounds and kilograms up to 99lb / 45kg. Bright, backlit LCD screen is easy to read in bright light and at night and features a gentle fish lip grabb...

Liquid Mayhem bait scents use Real bait in a super concentrated form that is enhanced with amino acids and Bite stimulants. The scents lasts up to 30 minutes and holds on well to your Baits.

The Barefoot Fisherman teaches kids how to fish. It explains the secrets to catching more and larger fish. It also touches on things kids are interested in such as raising worms, catching grasshoppers, and trapping crawdads. The book helps beginners dive into fish and lures, fishing tools, soft lure...

Built in the same tradition as the Believer™ and Stalker, the new Super Believer™ is a medium running crankbait with a replaceable soft plastic, live action tail. The swimming action and flash created by the tail gives a lifelike presentation that simply can’t be duplicated by conventional crankbait...