Liquid Mayhem bait scents use Real bait in a super concentrated form that is enhanced with amino acids and Bite stimulants. The scents lasts up to 30 minutes and holds on well to your Baits.

Built in the same tradition as the Believer™ and Stalker, the new Super Believer™ is a medium running crankbait with a replaceable soft plastic, live action tail. The swimming action and flash created by the tail gives a lifelike presentation that simply can’t be duplicated by conventional crankbait...