The Blue& White Trolling Machine is the ultimate big-game lure for mahi, tuna, and other big-game fish. The Machine-style lure is a time-tested and proven lure. It has a blue and silver sparkle outer skirt, and a white under skirt. Our 8/0 hooks are painted and stiff-rigged with red, inline beads...

Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- the little green box. In the years since, lowrance has never wavered from its purpose to push the Envelope of innovative performance to help anglers find and catch more fish. More recently s...

JIGGING RAP 1 1/4" GLO RED TIG

The compact elite-3x dsi fish finder with skimmer transducer from lowrance includes a dual-frequency 455/800 kHz broadband sounder transducer. All-NEW Elite-3x DSI is the most affordable colour-imaging fishfinder ever announced -- featuring DownScan Imaging, for photo-like underwater detail and wate...

Book & DVD combo. Red drum or redfish, whatever you call them, just make sure you've tied a strong knot if you're going to tangle with one. Fishing for a 20-pound fish, tail in the air, water too shallow to conceal them- it must be a red.

With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

The DM 20 features natural baitfish sounds, illumination in the lure's eyes that fade in and out along with a wide wobble retrieve making it irresistible to predators.

life like swimming action and colours

Dragonfly combines GPS navigation with Ray marine's advanced dual-channel CHIRP sonar. The Dragonfly will change your underwater view and maximize your time fishing with Ray marine's wide-spectrum CHIRP technology. Easily identify fish and underwater objects with photo-like sonar images from the Dow...

Whether you are an experienced angler looking to improve your skills or a novice just discovering the thrill of salmon and trout fishing, this up to date, authoritative guide will lead you to more, and larger fish. The Great Lakes fishery has evolved over the years and this comprehensive book covers...

The Dive master DM14 reaches depths of 8 to 14 feet, ideal for targeting shallow- to mid-depth structure. With illumination in the eyes, this wide wobble crankbait is designed to come through cover without hanging up.

Downrigger balls have two eyes for fins or cable attachment. The underside of the ball is flat to prevent it from rolling around.The 4 lb weight will make a good item for the live bait king mackerel fisherman who uses the downrigger as a release set-up.