Lowrance Elite-5 HDI Combo with Basemap & 83/200-455/800KHz Transducer. The Elite-5 Chart plotter/Fishfinder features a brilliant 5 in., 480x480 pixel SolarMAX 256-color TFT display has unmatched screen brightness, contrast, resolution and viewing detail at wider angles and in bright sunlight. Adjus...

Lure Size: 2.00" Lure Weight: 0.20 Oz Lure Action: Ice Fishing Sinking Jig Targeted Dive Depth: 15 Ft or greater The High Action Ice Lure: Dynamic Lures has produced one of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combi...

Vertical jigging for deep or suspended fish. Pro anglers in their constant quest to outfish the competition sometimes go "outside the box" to make it to the winners circle. The center treble and eyelet balance this zinc weighted minnow profile lure with glow colors and single reversed hooks. So in t...

Vertical jigging for deep or suspended fish. Pro anglers in their constant quest to outfish the competition sometimes go "outside the box" to make it to the winners circle. The center treble and eyelet balance this zinc weighted minnow profile lure with glow colors and single reversed hooks. So in t...

Perfect for ice, shore and Pier anglers, Plano 725 bucket top stowaway organizer fits on top of standard 5-gallon buckets to create convenient storage from what would otherwise be wasted space. Designed with two levels of storage, the top level has two, six-compartment tackle trays ideal for weights...

Vertical jigging for deep or suspended fish. Pro anglers in their constant quest to outfish the competition sometimes go "outside the box" to make it to the winners circle. The center treble and eyelet balance this zinc weighted minnow profile lure with glow colors and single reversed hooks. So in t...

The ReelSonar digital scale with measuring tape is compact and accurate. This digital scale offers high end features at a value price. Measures in both pounds and kilograms up to 99lb / 45kg. Bright, backlit LCD screen is easy to read in bright light and at night and features a gentle fish lip grabb...

The Marine Metal power bubbles air pump arms anglers with a high-power, low current aerator pump that's perfect for crowded livewells or keeping your catch alive. Power bubbles produces over 99.5% saturation of dissolved oxygen to increase the capacity and efficiency of your livewell. Each pump is t...

Many ice anglers are switching to 4-cycle propane powered augers because they are clean burning and low maintenance. However, they are also known to be heavy and hard to handle, or lightweight and lacking power. The Eskimo high compression propane auger was designed from the ground-up, creating an a...

With the Berkley heavy duty fish bag, everyday anglers will get it all; performance, value, selection and new products that make fishing more enjoyable.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bit...

Senko worms have taken over fishing by storm in recent years. Such a simple bait can subtly imitate bass forage and produce both quantity and quality catches. The latest craze in senko fishing is the wacky rig - hooking the senko through the middle which brings a new action to the lure. Every moveme...